SweeTarts Hearts Gummis

When I was a kid, SweeTarts were my favorite non-chocolate candy. I loved them in the big coin-sized rolls; in the smaller, Smartie-like rolls; and, of course, in the little paper sleeves of 3 SweeTarts each that are still ubiquitous players in Halloween and Kiddie mixes.

It somehow totally escaped my notice that my favorite brand of compressed sugar candies has since been expanded to include gummies. I picked up a bag of heart-shaped SweeTart gummies in a post-Valentine’s Day sale.

The gummies came in classic SweeTart shades of purple, pink and purple+pink. It was two hearts melding to form one. D’awww/gag. While the shapes weren’t nearly as creative as other gummies in the Wonka line, they were cute and served their Valentine’s Day role well.

The chew was firm but not stiff. In other words, they didn’t immediately yield to my bite, but they didn’t put up much fuss either. Tiny grains of superfine sugar coated the gummies, adding a bit of textural grain (while also creating a mess when I spilled the bag).

To me, the two colors tasted the same: super grapey, with dark tannins. They tasted almost exactly like purple SweeTarts, except perhaps a tad sweeter and thus rounder.

I’d like to see them in a wider array of flavors, as a whole bag of identically themed gummies gets boring after a while. Still, I managed to snack through the ~70 gummi bag on my own, though it took a couple of weeks and quite a few episodes of House. An O.