Dove Promises of Hope

October 1st, 2009 by Rosa

Mars is donating $850,000 to the Susan G. Komen for the Cure breast cancer awareness foundation. As a tie-in, they’re releasing pink M&Ms and special Dove Promises of Hope chocolates.

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Photo courtesy of Dove/Mars.

From the press release: “Dove Chocolate will be printing messages directly from survivors inside the wrappers of Dove Promises of Hope so that survivors may share their stories and message of hope to support others battling breast cancer. These emotional messages capture the strength, compassion, and voices of women who have overcome the battle of their lives.” 

Here’s a tie-in I can totally get behind!

This entry was posted onThursday, October 1st, 2009 at 8:00 am and is filed under news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 responses about “Dove Promises of Hope”

  1. Food + Internet Vol. 1 No. 6 : Heat Eat Review : We Review TV Dinners, Frozen Meals, and Microwavable Foods said:

    [...] Chocolate is cashing in on breast cancer over at ZOMG, Candy! Okay, so they’re donating money – but it still feels [...]

  2. Jackie said:

    Thank-you so much for the positive reinforcement, it is our pleasure being able to support SGK!

    Jackie from the DOVE Chocolate Team

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