Orbit Mist

April 22nd, 2009 by Rosa

As promised yesterday (I rearranged things to publish this review two days early; yesterday’s post originally promised the gum review for Friday), I’ve got a new gum review for y’all courtesy of a generous box of free samples from Wrigley. By the way, they called me the wrong name in the form email they sent me, which I found amusing.

Orbit Mist is a new line from Orbit that’s distinguished by its inclusion of “micro-bursts”, which give you a hydrating sensation when the gum is chewed. I’ve never before wished that my chewing gum could be more hydrating, but it seems like a nice enough touch. Orbit Mist currently comes in three flavors, Mango Surf, Watermelon Spring, and Peppermint Spray.

orbit-mist-mango-surf.gif

I thought Mango Surf was an interesting flavor choice for a product launch, as it’s not a conventional flavor of gum or candy. The gum is the familiar little rectangle shape that all Orbit gum has, but it’s visibly flecked with the “micro-bursts”. In this case, it’s orange on orange. I appreciated the little design touch of the circles on the wrapper – very mod.

The “micro-bursts” add an initial crunch when you first chew the gum. And I don’t know how they work, but they work. They make the gum incredibly juicy for the first minute or so of chewing, after which the gum mellows into a soft, lightly flavored chew. The mango flavor is pretty impressively authentic at first – they captured that uniquely seedy flavor of mango, especially that of the flesh nearest to the pit- an even as it fades, a light fruity sweetness is maintained for a good chunk of time.

orbit-mist-watermelon-spring.gif

Watermelon Spring is green gum flecked with red “micro-bursts”. It’s surprisingly sour to start. Nothing too intensely puckery, but enough to make you notice. The juicy sourness quickly gives way to a pretty standard artificial watermelon flavor, like that of a watermelon Jolly Rancher. Again, the flavor holds up well enough and lingers as a mellow sweetness.

orbit-mist-peppermint-spray.gif

I started with the two fruit flavored gums, so I was interested as to how the juiciness, expected from fruits, would translate to a peppermint flavor. It’s anticlimactically totally okay and not at all weird.  I did find the “micro-bursts” to be extra crunchy/poppy in this, but it could have been my imagination. The peppermint is freshly minty with just a tinge of sweetness to the finish, and it’s that slight sweetness that lingers in the gum after most of the mint flavor is gone.

All in all, I’m a fan of the “micro-bursts”. Contrary to what Conde Nast Portfolio will tell you, I’m not actually a gum addict, and I gave most of my extra packs away. If I were a gum addict, these would get a higher rating because they’re good, as far as gum goes. I think the fruit ones are worth an OM, while the peppermint gets an O because it’s hard to make peppermint gum exciting. In fact, the Peppermint Spray was about as exciting as peppermint gum can get. I’m hoping that Orbit continues to expand the Mist line to more flavors, especially citrus fruit flavors.

This entry was posted onWednesday, April 22nd, 2009 at 8:00 am and is filed under gum, mint, O, OM, review, Wrigley's. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

7 responses about “Orbit Mist”

  1. Pam Walter said:

    All the wonderful new gums on the market really make me regret the fact that my TMJ doesn’t allow me to chew it.

  2. Brian C said:

    I am currently chewing a piece of the Watermelon Spring Orbit Mist that I picked up at a Superfresh in Odenton, Maryland. I am not a fan of the initial sourness of the gum because it is reminiscent of taking a bite of an unripe watermelon. But, it does turn into a very nice soft chew that keeps its cool watermelon flavor for an unexpectedly long time.

  3. Shara H. said:

    I am chewing the Mango and I love it! I live in the desert and this gum is pretty handy actually. I will be keeping a pack in my purse at all times. My mouth feels clean too.

  4. dan said:

    Currently chewing Watermelon Spring… can’t help but chew multiple pieces simultaneously. It’s just that good.

    This gum will be the end of my bank account.

  5. lauron said:

    i used to live in odenton, md so i know the exact superfresh u r talking about.. lol.. i live in south florida now tho

  6. Kelsey said:

    This gum is really sour at first, turns sweet, then quickly loses its flavor and disintegrates into a million little pieces that are pretty difficult to swallow. Don’t think I’ll be buying it again…

  7. Kelsey said:

    not* to swallow