Jelly Belly Citrus Mix

March 18th, 2009 by Rosa

I can’t recall ever having worked with Jelly Belly before, so I was quite surprised to find a free sample tin of their new Sunkist Citrus Mix in my PO Box. I’m not exactly sure how they found me (probably via a PR company that I’ve worked with on another candy), or my address, but there are more frightening invasions of privacy than Jelly Belly knowing my PO Box address, especially if it means surprise deliveries of free Jelly Bellies.

I was immediately taken in by the beautiful tin that these beans came in. I’m used to eating my Jelly Bellies out of plastic branded bags since I buy them from bulk bins. The tin is slightly smaller than that of Altoid’s Sours. Its made of burnished metal, and its clear plastic lid is adorned with a Japanese-y drawing of a blossoming branch. It’s absolutely lovely and a total keeper. My only issue is that the script and font are a significant departure from the Jelly Belly logo and font, which confuses their brand image.

The flavors are Sunkist Lime, Sunkist Pink Grapefruit, Sunkist Orange, Sunkist Lemon, and Sunkist Tangerine. I wish I had easy access to a candy store that sells Jelly Bellies (being a carless out of state college student, I don’t) so that I could compare these to Jelly Belly’s usual Lime, Pink Grapefruit, Orange, Lemon, and Tangerine flavors. Even though the press release claims that they’re new, my guess is that they’re the same; Jelly Belly is just using the Sunkist name to push these beans, which are “made with real juices, purees, and citrus oils.”

The press release claims that the flavors are “so authentic that even the aroma of citrus peel comes through each bite.” As expected from Jelly Belly, the flavors are indeed authentic. Lime has that zesty astringency that makes caparinhas so tasty, while lemon has a sweeter, brighter tartness. Like Cybele did in her review, I didn’t realize that the mix contained both tangerine and orange. They look the same to me, so only one made it into the shot. While I can tell the tangerine and the orange apart by taste, I don’t know which is which. One is sweet and round while the other has more of an orange zest kick to it.

The pink grapefruit was my favorite, not because grapefruit is such a wondrous citrus flavor, though it is, but because Jelly Belly did such a great job of capturing the unique taste of grapefruit. The bean not only tasted like grapefruit but also tasted like grapefruit smells, if that makes any sense at all.

I thought this was a great mix. Then again, I expected to love it, as citrus flavors are my favorite fruit flavors. I polished off most of the tin in one go as I typed this review, and now my tongue has taken on a light tingle, from all the acidity, I guess. An OMG.

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1 response about “Jelly Belly Citrus Mix”

  1. Tomi said:

    Hey Lily,

    We sent you a note a while back to see if you would want to review new Jelly Belly, so that’s how we found you!

    Glad you like the Citrus Mix, and wanted to let you know that this collection will be in the bag you are used to. The tin is only a factory sample since the new bag isn’t quite ready yet but we wanted you to be one of the first to try them.

    We had hoped to show people how to make their own custom gifts/favors for a party or shower or whatever, but we see that wasn’t so clear. We’ll send you a photo of the bag–you will recognize it right off. Expect to see it in stores in April and May.

    Sweet regards,
    Tomi