May 2nd, 2008 by Rosa
As I’ve noted before, Choxie, Target’s house brand of chocolate, works hard to market itself. I adore their bright, retro wrappers, and I hate that they don’t capitalize anything. Check out the descriptions of these two bars that were a holiday gift from my suitemate Alisha:
Choxie milk chocolate roasted almond sea salt bar
solid milk chocolate. the perfect foil for whole roasted Mission almonds and a pinch of grey sea salt crystals. simply spectacular.
Doesn’t that sound delicious? They’re not just almonds; they’re Mission almonds. And it’s not just sea salt; it’s grey sea salt crystals.
The milk chocolate bar smelled sweet and looked nice and shiny. It had a great snap to it. The whole almonds tasted like they were actually roasted (ooh!) and were nicely distributed throughout. The sea salt was a nice sophisticated touch, but for me, it also brought out the sour finish of the chocolate with its salty hit. Not bad but could be better. An OM.
Choxie 62% Ghana cacao single origin chocolate bar
with an intense and earthy flavor that only could come from Ghana, this solid bar of deep dark chocolate is warmly accented with golden Madagascar vanilla.
There go those great adjectives (and adverbs) again. warmly accented with golden Madagascar vanilla. This bar is a nice example of Choxie jumping on the single origin marketing train without really appreciating the point of single origin (making chocolate with a superior crop of bean that deserves to stand alone). And the packaging for this one was on the bland side.
Visually, the bar is absolutely gorgeous, a great deep brown with a lovely sheen to it. And it’s very snappy, party due to the fact that Choxie bars are thicker than most. The melt to this was smooth but not creamy. Flavor-wise, it tasted quite sweet with a slight berry finish. I’d say it would be okay for mindless chomping or cooking, but by billing itself as single origin, it sets itself up for failure. I expected some great flavor nuance and got nothin’. An O on this one.
Edit: I wrote this review about a week before Cybele posted her take on all four of Choxie’s 3oz bars, these two included.