Hershey’s Whatchamacallit

March 21st, 2008 by Rosa

Hershey’s Whatchamacallit is a bar that I’ve seen on grocery store shelves all my life but had never bothered to pick up, probably because I had no idea what was in it. While candy bars like Twix and KitKats had a strong advertising push during my childhood, the Whatchamacallit was neglected.

The wrapper claims peanut flavor crisp, caramel, and rich chocolatey coating. The bar was texturally wonderful with a crisp, sharp crunch. The crunchy rice crisps that made up the center of the bar had a salty, super nutty peanut butter flavor, and there was just enough caramel in the form of a thin ribbon to add the sweetness needed to balance out that peanut butter taste. Because the coating was marked as “chocolatey”, it’s probably not real chocolate, but it was a super thin layer, so the fake mockolate (Cybele’s term) did not noticeably detract.

A definite OMG for this bar. I wish I’d discovered it earlier. The only downside is that the bar is extremely high in fat (especially saturated fat) and calories, so sadly, it’s not a chocolate bar to eat on a daily basis.

This entry was posted onFriday, March 21st, 2008 at 8:00 am and is filed under caramel, Hershey's, mockolate, OMG, peanut butter, review. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

3 responses about “Hershey’s Whatchamacallit”

  1. Leslie said:

    Although I’m only a few years older than you, I remember (when I was very, very little) that there used to be ads for Whatchamacallits. (“Chewetty, crunchetty, peanut-buttery, doo-dad, skinnamarink” was I believe how the jingle went.) Also Fifth Avenues (“It will make you go CRUNCH! – Fifth Avenue!”).

    But I’ve never had either one of those that I recall.

  2. Tabatha said:

    ah i haven’t had a whatchamacallit in forever!! they were a favorite of mine when i was a kid. so good!

  3. Debby said:

    I remember seeing lots of Whachamacallit ads while watching Nickelodeon as a kid! I’m 23, so not sure if I’m older or younger than you. Oddly enough, I’ve never had one, but now I will be on the lookout!